Sprinkles make everything better. E-v-e-r-y-t-h-I-n-g-! Inspired by our mom's famous recipe, our story began in 2012 with just 3 simple ingredients: pretzels, chocolate, and rainbow sprinkles. Fast forward a few years and these chocolate covered pretzels, like us, have grown up a bit! Made with milk chocolate. 3 pretzel rods per box. Each pretzel rod is approx 3.5" long. Certified OU-D Kosher.